Privacy Policy

 Last updated: October 2025

The Vain Witch operates the website thevainwitch.co.uk.
We are committed to protecting your personal information and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we handle your data, please contact us at:

Email: enquiries@thevainwitch.co.uk
Address: see homepage

We collect personal information that you provide directly to us and information automatically collected when you visit our website.

A. Information you provide:

• Full name
   
• Billing and delivery addresses
   
• Email address
   
• Telephone number
   
• Payment details (processed securely — we do not store full card information)
   
• Account login details (if you create an account)
   
• Any correspondence or feedback you send to us
   

B. Information we collect automatically:

• IP address and browser type
   
• Device and operating system information
   
• Pages visited, time spent on site, and referral source (via cookies and analytics tools like Google Analytics)
   

We use your information to:

• Process, fulfil, and deliver your orders
   
• Communicate updates about your order, returns, or delivery
   
• Respond to your enquiries or customer service requests
   
• Improve our website, products, and user experience
   
• Maintain business and financial records for legal and tax purposes
   
• Send marketing emails (only with your explicit consent — you can unsubscribe at any time)
   

We will never sell your personal information.

We only share your personal data with trusted third parties necessary for our operations, including:

• Payment providers (e.g., Stripe, PayPal, Shopify Payments)
   
• Delivery and courier companies (e.g., Royal Mail, DPD, Evri)
   
• IT and website hosting providers
   
• Analytics providers (e.g., Google Analytics)
   

All third parties are required to handle your information securely and use it only for the agreed purpose.

Our website uses cookies to improve your browsing experience, analyse website traffic, and personalise content.
You can choose to accept or decline cookies via our cookie banner or manage them through your browser settings.

For full details, please read our Cookie Policy.

We retain your personal information only for as long as necessary to:

• Complete your order
   
• Comply with accounting and tax obligations (typically 6 years)
   
• Resolve disputes or enforce our agreements
   

When data is no longer required, it will be securely deleted or anonymised.

You have the right to:

• Access the personal data we hold about you
   
• Rectify inaccurate or incomplete data
   
• Request erasure (“right to be forgotten”)
   
• Restrict or object to certain processing activities
   
• Withdraw consent for marketing at any time
   
• Complain to the Information Commissioner’s Office (ICO) if you believe your data has been misused:
  https://ico.org.uk/
   

To exercise your rights, please email us at enquiries@thevainwitch.co.uk.

We use appropriate technical and organisational measures to protect your personal data, including:

• Secure (HTTPS) website connections
   
• Encrypted payment processing
   
• Limited employee access to sensitive information
   
• Regular security updates
   

However, please note that no online transmission is 100% secure.

Our website may include links to external sites (e.g., payment gateways or delivery tracking pages).
We are not responsible for the privacy practices or content of these third-party websites.

If you wish to return a product or request a refund, please review our Returns & Refunds Policy for full details on eligibility and process.

We may update this Privacy Policy from time to time to reflect changes in law or our business practices.
The most recent version will always be available on this page, with the “Last updated” date shown at the top.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

The Vain Witch
Email: enquiries@thevainwitch.co.uk
Address: see homepage